Celsius milk tea with new images

The photography project for Celsius – a milk tea and poke brand in California, USA – is a fascinating and challenging experience, when customers can only participate remotely in the photo shoot.

Celsius is in the midst of a brand refresh and needs impressive images to attract customers. They want to show the youthfulness, dynamism and creativity of the brand through photos. With many years of experience in culinary photography, I clearly understand that customers’ wishes are an important factor for me to be able to create satisfactory photos. Therefore, I plan the project in detail to best show the beauty of the drinks and dishes, combined with creative shooting angles to increase the appeal of the products.

As a result of the project, these photos have been used for the brand’s communication campaigns for a long time and received positive feedback from customers.